Products

Face to Face

Awards
Conferences
Power Lists
Roundtables
Award Table
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Drapers hosts the most glamorous and exclusive award ceremonies every year:

  • Drapers Footwear and Accessories Awards | 2015 coming soon
  • Drapers Etail Awards | 2015 coming soon
  • Drapers Independent Awards | September 17, 2014 | The Brewery | London | 12:15pm-5:00pm
  • Drapers Awards | November 20, 2014 | Old Billingsgate | London | EC3

As a sponsor, you’ll receive fantastic brand promotion via extensive multiplatform marketing campaigns before, during and after the awards, and have a unique opportunity to network with senior professionals from the UK fashion industry.

Attendees: between 300-900 depending upon award
Marketing strengths: Announce and Explain, Contact and Convert, Lead and Grow

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Drapers Fashion Summit and Drapers Digital Forum, are the must-attend events for the fashion elite to congregate and brainstorm current trends and issues impacting the industry:

  • Drapers Fashion Forum | November 27, 2014 | King's Place | London 
  • Drapers Digital Forum | 2015 coming soon

All Drapers summits have a range of marketing opportunities that enable sponsors to become a part of the conference, lead industry debates and gain valuable insight into current challenges.

Delegates: 1000+

Marketing strengths: Lead and Grow, Contact and Convert

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The Drapers Top 100 identifies the 100 most influential people in fashion. The annual listing reveals who has risen up the ranks and why each person matters to the sector.

Sponsorship opportunities for the Drapers Top 100 provide rare access to the fashion elite and a high profile vehicle for thought leadership.  

Distribution: 8,000+

Marketing strengths: Lead and Grow, Contact and Convert

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Create and host a bespoke Drapers roundtable and direct the debate on a topic of your choice with handpicked fashion professionals.

Chaired by an experienced member of the Drapers editorial team, we can invite senior figures from the industry on your behalf to discuss topics including:

  • Innovation
  • Supply chain
  • International expansion

Roundtables provide direct face-to-face contact with your target audience, and can include editorial content, reports and digital promotion

Marketing strength: Lead and Grow, Contact and Convert

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Join Drapers awards by having your own table. Enjoy an evening at a Drapers award with the fashion elite, where you will increase your networking opportunities and industry presence.

Attendees: between 300-900 depending upon award

Marketing strengths: Announce and Explain, Contact and Convert, Lead and Grow

Bespoke Content

Briefings
Clubs
Special Reports
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Drapers briefings are bespoke events highlighting a topic of your choice.

Hosted by Drapers, briefings typically include networking opportunities, breakfast, open discussion, as well as Q&A time.

Providing face to face contact with your target audience in a relaxed yet effective setting, briefings are an excellent way to position your organisation as a thought leader.

Attendees: 10+

Marketing strength: Lead and grow, Contact and Convert

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Clubs: Drapers Inner Circle

Conducted under the Chatham House Rule, Drapers Inner Circle offer intimate, open and honest atmosphere for confidential discussion, allowing you to access the latest thinking and practices to apply to your businesses.

Exclusive to directors and senior industry professionals on an invitation-only basis, all events are chaired by an experienced member of the Drapers editorial team.

Attendees: up to 25

Marketing strength: Contact and Convert, Lead and Grow

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Special reports

Co-produce an editorial piece to feature in Drapers magazine and/or online.

Your special report will become a part of the magazine, positioning your organisation as a credible information resource for fashion leaders and innovators.

Align your organisation with the power and influence of Drapers, utilise the report to position your organisation as an industry leader on a topic of your choice.

Marketing strength: Lead and Grow, Announce and Explain

Lead Generation

Webinars
Surveys
Solus Emails
Whitepaper Downloads
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Co-host and produce a live webinar with Drapers.

As strong engagement tools, webinars are broadcasted live, and promoted via email, social media and the website, which will capture the attention of fashion leaders and innovators. Viewers can:

  • Send live questions to panelists
  • Download whitepapers
  • Vote
  • Comment
  • Rate

All users have to register to view webinars and the data captured is given to client as leads.

Marketing strength: Contact and Convert, Lead and Grow

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Commission Drapers to create and run a market survey on your behalf and communicate with your target audience and gain exclusive insight into the marketplace.

Surveys are promoted by Drapers via:

  • Email
  • Online/creative platforms
  • Social media

Surveys are written up in Drapers in the form of reports depending upon topic and your objectives. Adding a prize draw to incentivise and increase potential data capture.

Marketing strength: Contact and Convert, Lead and Grow

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Send your own email to over 16,000 Drapers registered online users.

Solus emails are sent from Drapers, however the email content, message and creative is supplied by the sponsor.

Use solus emails to:

  • Find out who is interested in your product
  • Generate traffic to your website
  • Capture data

Typical open rates: 10% - 25% depending on target audience

Marketing strength: Contact and Convert

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Generate relevant leads for your business through content or research.  

Provide us with content relevant to your target audience in the form of whitepapers, case studies, videos or research, and we market it via an interactive mix of channels including:

  • drapersonline.com
  • Newsletters
  • Social media
  • Email content to registered users and subscribers

Marketing strength: Contact and Convert, Lead and Grow

Digital

Display
Creative
Channel Sponsorship
Mobile
Newsletters
Video
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drapersonline.com and m.drapersonline.com provide a constant analysis of crucial news, invaluable insider opinions and in-depth features and exclusives.

Online display marketing solutions give you the opportunity to reach fashion leaders directly, as they browse the daily news and content, with over 91% of subscribers agreeing that drapersonline.com is their preferred industry website.

Standard ad formats include:

  • Top leaderboard
  • MPU
  • Skyscraper
  • Bottom leaderboard

Drapers magazine, supplements, e-newsletters, Twitter, facebook, Tumblr and LinkedIn accounts all push traffic to the website on a daily basis.

Unique visits: 91,931 (per month) Page impressions: 298,076 (per month)

Marketing strengths: Announce and Explain, Contact and Convert

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Fashion leaders are consuming more digital content than ever before. Make an impact on them with creative and innovative advertising formats.

Creative formats deliver a higher click-through rate than standard formats and give you a chance to standout against your competitors.

Creative ad formats include:

  • Skins
  • Double skins
  • Full page takeover
  • Page peels
  • Double MPU

Make sure your creative advertising is seen and raise your brand awareness with Drapers.

Unique visits: 91,931 Page impressions: 298,076

Marketing strengths: Announce and Explain, Contact and Convert

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Sponsor a channel of Drapers and take ownership of a particular section.

Our dedicated sponsor channels act as a resource for fashion leaders and innovators looking for information and advice to help them find creative solutions.

Sponsorship can include all advertising formats, thought-leadership articles, logos, contact details and links to your website, specifically tailored to your campaign objectives.

Channels can be enhanced with polls, reports, blogs, Twitter feeds and more.

Marketing strengths: Lead and Grow, Contact and Convert

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A solus banner at the top of the mobile site enables sponsors to take ownership of the whole mobile site.

Mobile visits: 83,600 Mobile views: 129,400

Bought on a monthly tenancy basis, mobile sponsorship allows you to position your organisation as a leader in innovation through technology and a supporter of mobile working

Marketing strengths: Lead and Grow, Announce and Explain, Contact and Convert

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Sponsor a Drapers newsletter and take over all digital advertising positions in the newsletter with your creative message.

Delivered straight to the inboxes of fashion leaders hungry for the latest news on sectors they have pre-selected and actively signed up to receive newsletters, Drapers emails are a welcome resource.

Popular newsletters include:

  • Daily News
  • Multiple Retailers
  • E-commerce Alert
  • Fashion Alert
  • Independent Retailers
  • Editors Choice

Average Daily News/Breaking News recipients: 16,000

Average open rates: 20%

Marketing strengths: Announce and Explain, Contact and Convert

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We can host video through home page or within articles on drapersonline.com

Print

Display
Creative
Advertorial
Chapter Sponsorship
Contract Publishing
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With unrivalled access to breaking news, exclusive features, trends, insight and opinions, subscribers rely on Drapers to provide fashion business intelligence that makes a difference.  Current circulation 7,874 (ABC July 2012-June 2013).

Advertising in Drapers magazine is a highly effective way to raise awareness of your brand among our high-profile subscribers and will strengthen any multi-media campaign. Print display formats include:

  • Double Page Spread
  • Full page
  • Half page horizontal
  • Half page vertical
  • Horizontal strip

Marketing strengths: Announce and Explain

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Make an impact on fashion leaders and innovators through our creative print advertising formats and stand out from the competition.

Creative ad formats include:

  • Bellyband
  • Cover Wrap
  • Gatefold
  • Tip-on
  • Polybag
  • Inserts

Advertising on or around the front cover of Drapers is the ultimate way to make sure your advertising is seen and your brand is recognised, within the UK and Irish fashion industry.

Average Net Circulation:7,874 (ABC July 2012-June 2013)

Marketing strengths: Announce and Explain, Lead and Grow

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We provide bespoke advertorial opportunities in Drapers magazine and online.

Advertorials within Drapers enable you to align your business with this authoritative brand, while promoting your business to an influential audience.

Using both text and creative illustrations you can put your business in front of important readers and stay ahead of your competitors.

Marketing strengths: Announce and Explain, Lead and Grow

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Drapers produces a series of special supplements throughout the year.

Powerful thought-leadership vehicles, Drapers supplements are the authority on many different themes including:

  • Womenswear
  • Menswear
  • Casual Fashion
  • Footwear and Accessories
  • Textiles
  • Property
  • Exhibitions
  • Multichannel Retailing
  • Season’s Preview

 

Fashion leaders and innovators from these sectors turn to Drapers supplements for guidance and best practice. Sponsor a supplement and help shape content, positioning your organisation as an important business partner.

Print distribution: 7,874 (ABC July 2012-June 2013)

Marketing strengths: Lead and Grow

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Commission Drapers to create and produce a piece of contract publishing on your behalf.

We work up the brief with you, and we produce the work, in print, online or both.

As a sponsor you will benefit from face to face interaction our expert editorial team and together create a unique piece of work created for you that will engage your target audience.

Marketing strengths: Announce and Explain, Lead and Grow

Contact Us

Contact us to discover more about the creative marketing solution options for your business:

Call: +44 (0)20 3033 2902
Email: marketingsolutions@drapersonline.com

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